MIV Catch Up - Esteem-No Pause
Esteem – No Pause founder Jane Hallam joined us on Twitter for #MIVReveals on Wednesday 14th June 2017. Esteem – No Pause offers the solution to drier, more comfortable nights for menopausal women, using high performance fabrics to create stylish designs.
@EsteemNo Thanks for joining us today Jane Hallam, could you firstly explain to us what it is you do?
I save women from nature - the tyranny of night sweats, through stylish and effective clothing. #MIVReveals
@EsteemNo Can you tell us about your background and what inspired you to set up your #business? #MIVReveals
My background is almost 30 years in higher education admin/management. I was inspired by my peri-menopausal night sweats and inability to find effective and stylish clothing to alleviate discomfort. #MIVReveals
@EsteemNo How did you create your innovative #clothing range and what is included in your debut collection? #MIVReveals
The debut collection comprises Knickers, Vest, Vest Slipdress and PJ/Palazzo Pants. Most can be worn as lingerie, nightwear, daywear or exercise wear. #MIVReveals
@EsteemNo What makes your business unique and differentiates you from your competitors?
Our fabric - tech high performance and styles simply fitted and flexible to wear. Appeal beyond #menopause. #MIVReveals
@EsteemNo What have been the biggest challenges of setting up your #business? #MIVReveals
Financing the development and initial production run. #MIVReveals
@EsteemNo What type of financial and #mentoring support have you received? #MIVReveals
Business loans from @BFSolutions1 and NatWest Bank and #mentoring from @BizGrowthHub and @ESparkGlobal. #MIVReveals
@EsteemNo How do you advertise your #business?
Currently through online and physical magazines. #MIVReveals
@EsteemNo What would you say is your proudest #business moment so far?
The first sale from the website. #MIVReveals
@EsteemNo What does success look like to you? #MIVReveals
Being on @TheEllenShow talking about my clothing and doing a dance with Ellen; seeing my clothing in @johnlewisretail and selling the business in 5-10 years to/collaborating with an international lingerie or Body Active company. #MIVReveals
@EsteemNo What does the future hold - any exciting plans we should keep an eye out for?
A male t-shirt is in development and #MODA trade show in Feb 2018. #MIVReveals
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