MIV Catch Up - OLIO

OLIO co-founder Saasha Celestial-One joined us on Twitter for #MIVReveals on Wednesday 7th June 2017.  OLIO is a free app connecting people with their neighbours and with local shops so surplus food and other items can be shared, not thrown away.

@saashaN8 Thanks for joining us today Saasha, could you explain to us what it is you do? #MIVReveals

Thanks for having me! I’m the cofounder of @olio_ex a free app starting a #FoodSharingRevolution to tackle #foodwaste. #MIVReveals

@saashaN8 Can you tell us about your background and what inspired you to set up your #foodsharing app @OLIO_ex ? #MIVReveals

My parents were hippies who taught me never to let anything of value go to waste, especially food.  When my co-founder @TessaLFCook was moving home she had fresh food she couldn’t take with her, and the idea for OLIO was born. #MIVReveals

@saashaN8 Can you explain how @OLIO_ex works? #MIVReveals

OLIO is super simple, simply snap a picture of anything of value you have but don’t want and add to @olio_ex. Neighbours receive alerts and can request and collect. It’s a great way to meet new people in the community, too!  #MIVReveals

@saashaN8 @OLIO_ex What type of items can I add to OLIO? #MIVReveals

You can add any edible food or any unwanted yet useful household items such as light bulbs, toiletries, etc. #MIVReveals

@saashaN8 What have been the biggest challenges so far with starting up your #business? #MIVReveals

Building the sharing network to minimum scale on zero budget – we’ve had to be very resourceful and leverage our volunteers.  Challenging mainstream consumer behaviour which thinks #foodwaste is ok.  Riding the #entrepreneur roller coaster and staying sane and making time for friends and family #MIVReveals

@saashaN8 What type of financial and #mentoring support have you received? #MIVReveals

We have raised 2 rounds of financing mostly from #socialimpact investors.  @OLIO_ex is part of many great start-up programmes such as @GotoGrow_London. #MIVReveals

@saashaN8 What sacrifices have you had to make to become an #entrepreneur? #MIVReveals

Everyone has sacrificed a higher salary for the benefit of working on a cause we are passionate about – ending #foodwaste.  There’s also great flexibility with an #entrepreneur lifestyle which means the sacrifices have been few. #MIVReveals

@saashaN8 We all know that juggling a #business is hard work, how do you manage your time and ensure everything gets done? #MIVReveals

My co-founder and I message each other constantly – frequent check ins avoid going too far down the wrong path!  Ruthless #prioritisation is also key, and focus on a single core metric everyone is optimising against. #MIVReveals

@saashaN8 What would you say is your proudest #business moment so far with @OLIO_ex? #MIVReveals

I can’t just pick one, but every unsolicited email from an OLIOer explaining how we’ve changed their life is a #happymoment. #MIVReveals

@saashaN8 Finally what advice would you give to other #entrepreneurs looking to set up their #ownbusiness? #MIVReveals

Choose a co-founder carefully whom you love working with – a #business is like a #marriage.  Chose a business model that is inherently scalable, by definition – and then do everything you can that does not scale to get the momentum going. #MIVReveals


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Get in touch with us at info@miventures.co.uk!