MIV Catch Up - Claudi & Fin

Claudi & Fin co-founder Lucy Woodhouse joined us on Twitter for #MIVReveals on Thursday 11th May 2017.  Claudi & Fin make delicious real fruit frozen greek yoghurt ice lollies, for kids and adults.

@claudiandfin, thanks for joining us today Lucy Woodhouse. For those that don’t know could you just explain to us what it is you do? #MIVReveals

We make naturally healthier frozen desserts including delicious 100% natural Greek Style Frozen Yoghurt lollies. #MIVReveals

@claudiandfin Can you tell us about your background and what inspired you to create your brand? #MIVReveals

My background is brand and marketing. Inspiration came when we were browsing the frozen aisles looking for lollies to feed our children. Everything was full of sugar and nasty ingredients and looked like it did in the 70’s! Frustrated we got in our kitchen and made our own! #MIVReveals

@claudiaandfin How did you develop the flavours for your frozen yoghurt lollies? #MIVReveals

We spent a long time making flavours we thought might work but didn’t! It was always fun tasting them though.  In the end it was obvious, we worked with fruits that when paired with Greek yoghurt tasted the best. #MIVReveals

@claudiandfin What have been the biggest challenges of setting up your #company? #MIVReveals

We went from never having sold a single lolly to anyone to having to supply 250 @sainsburys stores! That was an exhilarating challenge!  We had to learn so much, so quickly and we didn’t want to compromise on taste or packaging, so it was an intense journey to launch day! #MIVReveals

@claudiandfin Have you received financial and mentoring support? #MIVReveals

Yes both through @StartUpLoansUK. It came at just the right time and helped us establish a stronger financial position and understanding. #MIVReveals

@claudiandfin What would you say is your proudest #business moment so far? #MIVReveals

I have two moments that have made me as proud as punch! Representing small business @Number10gov with the brilliant @e_nation and launch day @sainsburys - before I got to the shelves, I saw a little girl with a box of @claudiandfin under each arm at the till! #MIVReveals

@claudiandfin Any business regrets at all? Looking back, is there anything you would now do differently? #MIVReveals

Probably a million! I think having a clearer idea of our goals and strategy beyond just getting on the supermarket shelves would have helped but as a startup it’s difficult to see beyond that in the beginning. #MIVReveals

@claudiaandfin What motivates you to come in to work every day? #MIVReveals

We’re very proud of the lollies we’ve created. They taste amazing and are a naturally healthier choice for families. We’re challengers in the ice cream category and will continue to do so. #MIVReveals

@claudiandfin What does the future hold? Any exciting plans we should keep an eye out for? #MIVReveals

 We have four new products we’re working on and hope to venture into another category with more delicious and healthier foods for the family.  #MIVReveals

@claudiandfin Finally what advice would you give to other #entrepreneurs looking to set up their #ownbusiness? #MIVReveals

Know your customer and always try and remember them at every decision-making stage. And make sure you have a relevant point of difference. #MIVReveals



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