MIV Catch Up - Well&Truly

Well&Truly co-founders Sara Trechman and Maria Trechman joined us on Twitter for #MIVReveals on Wednesday 26th April 2017.

In 2016 Sara and Maria set out to change snacking so that healthier didn’t mean boring or tasteless.  They saw a gap in the market for an innovative and exciting British brand with great tasting snacks that were also better for you.  Well&Truly is built upon making small choices towards a better diet, using creativity rather than additives to make an interesting and tasty product.

@_wellandtruly Thanks for joining us today. For those that don’t know could you just explain to us what it is you do? #MIVReveals

We are Well&Truly a snacking brand that believes in keeping things simple! Using familiar snacks that appeal to the mass market, we removed the nasties to make tasty healthier snacks. #MIVReveals

@_wellandtruly Can you tell us about your background and what inspired you to #startup your business? #MIVReveals

We both worked in FMCG companies for over 8 years, I was in marketing and Maria in sales.  We saw a gap for great tasting snacks that were also better for you whether lower in fat or sugar and gluten free. #MIVReveals

@_wellandtruly How did you develop your #snacking product range and what are the nutritional benefits? #MIVReveals

We picked household favourites and looked at how we could make them healthier but still delicious.  All our products are 100% natural, lower in fat or sugar, gluten free and vegetarian. #MIVReveals

@_wellandtruly How was distribution secured with stockists such as @Tesco and @WholeFoods? #MIVReveals

It's all about persistence. Sometimes you'll be lucky and a buyer will give you their time, otherwise you’ll have to try harder.  We found that having a unique proposition and a brand built on the wants and needs of the UK consumer helped us grab the attention of the buyer. #MIVReveals

@_wellandtruly What type of financial and #mentoring support have you received? #MIVReveals

We were lucky to meet RCP who supported us through our first round of investment and made sure our financial structure was set up.  Being co-founders means we always have each other to bounce ideas off and challenge our thinking.  The start up world in London is also a great source of support and always willing to meet up to share learnings. #MIVReveals

@_wellandtruly What would you say is your proudest #business moment so far? #MIVReveals

Securing our first listing with Tesco and jumping for joy when we saw our packs on the shelves for the first time #MIVReveals

@_wellandtruly What have been the biggest challenges of setting up your #company? #MIVReveals

Juggling so many roles and tasks which you don’t always have experience in is our biggest daily challenge. #MIVReveals 

@_wellandtruly What sacrifices have you had to make to become an #entrepreneur?

We wouldn’t call them sacrifices as they don’t feel like that but it is true you work harder and don’t really have days off. #MIVReveals

@_wellandtruly What does the future hold? Any exciting plans we should keep an eye out for? #MIVReveals

We will be launching 4 new products and will be going into convenience with our single serve bags. #MIVReveals

@_wellandtruly What advice would you give to other entrepreneurs looking to set up their #ownbusiness? #MIVReveals

Do it! It’s the best thing we’ve ever done but make sure you have a good network around you to help guide you when you need it. #MIVReveals


Are you an entrepreneur with an exciting product or service?

We're on the lookout for more entrepreneurs to interview on #MIVReveals!

Do you have an exciting or exceptionally innovative business that you'd like to tell us about and share with the world?

Get in touch with us at info@miventures.co.uk!