#MIVReveals - Well&Truly
Co-founders of Well&Truly, Sara Trechman and Maria Trechman, will be joining us on Twitter for #MIVReveals on Wednesday 26th April 2017 at 4pm.
Sara and Maria set out to change snacking so that healthier didn’t mean boring or tasteless. Well&Truly was born in 2016 because they saw a gap in the market for an innovative and exciting British brand with great tasting snacks that were also better for you whether it is lower fat, fewer calories or lower sugar. With 55% of the UKs population buying into FreeFrom they knew that allergen free products were extremely important. All their products are vegetarian and certified gluten free – and above all taste just as good or better than the unhealthy versions.
The brand is built upon making small choices towards a better diet, using creativity rather than additives to make an interesting and tasty product. Using familiar snacks that appealed to the mass market, they took away artificial flavourings and nasties to make a range of heathier snacks.
If you want to hear more about Well&Truly, then tune into our Twitter interview on Wednesday 26th April 2017 at 4pm, following the hashtag #MIVReveals.
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