MIV Catch Up - MumsBakeCakes

MumsBakeCakes co-founders Paula Wilkinson and Richard Watson joined us on Twitter for #MIVReveals on Wednesday 8th March 2017.

MumsBakeCakes was created to bridge the gap between bakers and cake lovers. Bakers all over the UK have uploaded their own fabulous hand-made creations and by selecting the postcode for delivery of the cake, customers can choose from the selections available to them.

@MumsBakeCakes Thanks for joining us, could you firstly just explain to us what it is you do? #MIVReveals

@Myincventures @mumsbakecakes is the UK’s largest online cake shop, just think Interflora or Uber for cakes. We have hundreds of bakers across the UK who hand deliver for free homemade cakes and cupcakes. #MIVReveals

@MumsBakeCakes Can you tell us about your background and what inspired you to start up your #business? #MIVReveals

@Myincventures Paula has a strong sales background and I am a retired senior police officer. We have known each other for ages. The concept came from necessity, Paula needed to deliver a cake to her ill niece and couldn’t source locally. Sadly, Davina lost her battle with cancer but the idea blossomed and grew into our company. #MIVReveals

@MumsBakeCakes How does your #cake service work? #MIVReveals

@Myincventures Customers enter the postcode where they want a cake delivered and all the local bakers in that area are displayed.  They choose a cake, pay online and the local baker will make and deliver for free a beautiful homemade product. #MIVReveals

@MumsBakeCakes What have been the biggest challenges of setting up your #company? #MIVReveals

@Myincventures It’s important to recruit the right bakers from around the country. All bakers are registered and fully insured and as a new concept we need the public to think differently about sending a gift. Brand awareness is vital. #MIVReveals

@MumsBakeCakes What type of financial and #mentoring support have you received? #MIVReveals

@Myincventures Proud to be working with @XLR8RUK @IanMerricks1 in developing our business for investment in the next few months. #MIVReveals

@MumsBakeCakes What would you say is your proudest #business moment so far? #MIVReveals

@Myincventures Proud to have won food and drink category @EntrepreneursGB, it was completely unexpected. #MIVReveals

@MumsBakeCakes How do you advertise your business? #MIVReveals

@Myincventures We use social media for brand awareness and look to Google and Baking Magazines for sales and baker recruitment. #MIVReveals

@MumsBakeCakes What does success look like to you? #MIVReveals

@Myincventures build a strong brand, a tasty service and help the public think differently about sending gifts #youcanteatflowers. #MIVReveals

@MumsBakeCakes What does the future hold? Any exciting plans we should keep an eye out for? #MIVReveals

@Myincventures we are building towards investment which will help us to really grow the business to the size the concept deserves. #MIVReveals

@MumsBakeCakes What advice would you give to other #entrepreneurs looking to set up their #ownbusiness? #MIVReveals

@Myincventures Join up with an #accelerator #mentor, their advice and guidance will save time and money further into the business. #MIVReveals


Are you an entrepreneur with an exciting product or service?

We're on the lookout for more entrepreneurs to interview on #MIVReveals!

Do you have an exciting or exceptionally innovative business that you'd like to tell us about and share with the world?

Get in touch with us at info@miventures.co.uk!