MIV Catch Up - Chester Beer & Wine

Sam Jackson, founder of Chester Beer & Wine, joined us on Twitter for #MIVReveals on Wednesday 30th November 2016.

Chester Beer & Wine offers a wide selection of boutique fine wines and traditional bottled ales with both an online store and a high street shop.  Based in Hoole, it is a true emporium of delights for beer and wine lovers, with all products carefully hand-picked by Sam Jackson.


ChesterBeerWine Thanks for joining us today Sam Jackson. Could you just explain what it is you do? #MIVReveals

@Myincventures I am owner manager of a specialist #offlicence in Hoole.  I order stock, organise and host tasting events, serve customers #MIVReveals

@Myincventures Pack up internet orders, manage the website, plus worki on #businessdevelopment. I do a bit of washing up too... #MIVReveals


@ChesterBeerWine Can you tell us a little bit more about your background and what inspired you to #startup your business? #MIVReveals

@Myincventures I’ve never used my degree, which was in Law. Worked in various boring jobs, finally in IT recruitment #MIVReveals

@Myincventures until an opportunity arose to buy a small sign company in 2000. I loved working for myself but not the industry MIVReveals

@Myincventures My partner at the time randomly suggested a #wine shop and it was a total lightbulb moment. #MIVReveals


@ChesterBeerWine What are the key considerations when selecting your product range? #MIVReveals

@Myincventures I have always felt that a successful #business has good service, a good product and a good price. #MIVReveals  

@Myincventures I choose my products on value for money, whether it is a £6 bottle of #wine or a £100 bottle of whisky. #MIVReveals

@Myincventures I like to represent each country, region, style, but I won’t stock something if I don’t think it’s good enough. #MIVReveals

@Myincventures I am always changing the range to keep it fresh and there’s always plenty of choice in the market! #MIVReveals


@ChesterBeerWine So what differentiates your business from your #competitors? #MIVReveals

@Myincventures If you mean the supermarkets then without doubt it is our extensive handpicked range and our excellent customer service. #MIVReveals

@Myincventures If you mean other specialist off licences, then it is our fantastic #beer range which has won us national and local awards. #MIVReveals

@Myincventures I am very lucky to have an amazing manager Dave Calver who is a total beer guru, people come from miles around to chat to him about beer. #MIVReveals



@ChesterBeerWine How do you market your #business? #MIVReveals

@Myincventures Largely through #socialmedia. Our latest employee Sue Mason is responsible for our online presence on Twitter, Instagram & Facebook #MIVReveals

@Myincventures I also send out a monthly email direct to 2500 customers and our website is gets a lot of hits. #MIVReveals


@ChesterBeerWine Having won various awards – what would you say has been your biggest achievement?  #MIVReveals

@Myincventures I think it was the first Portfolio wine tasting I organised last year at the Doubletree by Hilton to celebrate being in #business for 10 years. #MIVReveals

@Myincventures It was a huge success and is now an annual event. I got a big kick out of that, a real ‘look what I did!' #MIVReveals


@ChesterBeerWine Any business regrets at all - looking back, is there anything you would now do differently? #MIVReveals

@Myincventures Well I’ve certainly made plenty of mistakes, but it’s the mistakes you learn from rather than your success. #MIVReveals

@Myincventures I’d like to say I regret the awful jobs I’ve had early on, but it was doing those that spurred me on to do something I enjoyed. #MIVReveals

@Myincventures As long as you move forward and keep learning and adapting, don’t bother wasting time on regrets. It won’t change anything. #MIVReveals


@ChesterBeerWine What do you think the current environment is like for people looking to #startup a business? #MIVReveals

@Myincventures Since Brexit a lot worse than it was at the beginning of the year! When I started my business in 2005 we went straight into the recession & I struggled to get any lending #MIVReveals

@Myincventures A few years ago when the economic climate was better the bank started lending to me.  I was just thinking about some additional lending when #Brexit happened! #MIVReveals

@Myincventures I don’t think it should put anyone off, but you just need to make sure you have your numbers right. And be prepared to work very hard. #MIVReveals


@ChesterBeerWine What does success look like to you? #MIVReveals

@Myincventures Success is achieving what you set out to achieve I suppose, and that’s different for everyone. #MIVReveals

@Myincvenutres For me it is being happy in my job, and therefore my life outside work, and having the freedom to live my life as I choose. #MIVReveals

@Myincventures It’s very important to me that I don’t have anyone telling me what to do. I don’t judge success purely on money #MIVReveals


@ChesterBeerWine  What advice would you give to other #entrepreneurs looking to set up their #ownbusiness? #MIVReveals

@Myincventures Be prepared to work very hard, very long hours and accept that no job in your #business is too menial for you to do. #MIVReveals

@Myincventures Never be rude to a customer or treat a customer as though they are not the most important thing to you. #MIVReveals

@Myincventures The first 2 years are the hardest you will ever work, but keep going and you will come out the other side. It will be the most rewarding thing you’ll ever do. #MIVReveals


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