MIV Catch Up - Elephant Gin

Robin and Tessa Gerlach, co-founders of Elephant Gin, joined us on Twitter for #MIVReveals on 28th September 2016.  They have dedicated themselves to combining a great passion for gin with the love for the African wildlife. In 2013, they developed the award-winning Elephant London Dry Gin that uses rare African botanicals and focuses on resolutely artisan production methods. Since December 2015, the company has complemented its portfolio with an aromatic Elephant Sloe Gin.

@ElephantGin Thanks for joining us today Robin & Tessa Gerlach. Could you just explain what it is you do? #MIVReveals

Elephant Gin comprises an award-winning London Dry and Sloe Gin, made with carefully selected ingredients that capture the spirit of Africa. 15% of the proceeds of each bottle goes to African elephant conservation. #MIVReveals

@ElephantGin Can you tell us a little bit more about your background and the inspiration behind your #brand?  #MIVReveals

The idea for an African-inspired gin stemmed from a mutual love for exotic botanicals and a wildlife we were hoping to protect. #MIVReveals

@ElephantGin How did you go about setting up the company and developing your products? #MIVReveals

We knew what we wanted to create, even if it took 2 years of endless testing and lots of hard work to get there - so worth it! #MIVReveals

@ElephantGin So what differentiates your product from other gins currently available? #MIVReveals

Elephant Gin is distilled using 14 botanicals, including rare African ingredients such as Baobab and Buchu, for a distinctive taste. #MIVReveals

@ElephantGin What sacrifices have you had to make to become an #entrepreneur? #MIVReveals

Very little private time. Nights and weekends and "sick days" spent working on Elephant Gin (as we still had our full-time jobs). #MIVReveals

@ElephantGin What type of financial and #mentoring support have you received? #MIVReveals

We were lucky to learn from world-class mixologists and cocktail masters like Brian Silva or Alessandro Palazzi! #MIVReveals

@ElephantGin Having won various awards – what would you say has been your biggest achievement?  #MIVReveals

The scale of our contribution to elephant conservation beyond anything we could have done on a personal level: EUR100,000+. #MIVReveals

@ElephantGin Great achievement.  What do you think the current environment is like for people looking to #startup a business? #MIVReveals

There are endless opportunities - the key is to focus on them and keep fighting through the obstacles along the way. #MIVReveals

@ElephantGin In your opinion, what are some of the key characteristics behind becoming a successful #entrepreneur? #MIVReveals

Determination, a clear vision and especially passion - the core belief and drive that keeps you pressing on no matter what. #MIVReveals

@ElephantGin Finally, what does success look like to you? #MIVReveals

Making a true impact to saving our beautiful wildlife for future generations while having fun along the way! #MIVReveals


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