MIV Catch Up - Sibberi
Sibberi’s co-founder Clara Vaisse joined us on Twitter for #MIVReveals on Wednesday 29th June 2016.
Sibberi is a tree water company dedicated to bringing nutritious and delicious health foods to the UK market. Founded in 2015 by three friends with a passion for whole foods, Sibberi won the Unilever Food for the Future Award and the Lunch! Innovation Award in 2015.
@Sibberi, thanks for joining us today Clara Vaisse. For those that don’t know could you just explain to us what it is you do?
We do tree water! Tree water is simply bottled tree sap. We get sap from Birch trees, Bamboo trees and Maple trees. #MIVReveals
@Sibberi Can you tell us about your background and what inspired you to create Sibberi Tree Water?
Lived in Paris, London, SGP and SF. @essec alumni, ex @LouisVuitton, ex strategy consultant and black belt in judo. When a model friend told us most of them had swapped coconut water for birch water we knew we had to launch it! #MIVReveals
@Sibberi How did you develop your product range and what are the nutritional benefits? #MIVReveals
Taste and thus sourcing is key for NPD. We tried the sap from so many places that we can be called sap sommeliers. All 3 are naturally hydrating and low in sugars. Birch is diuretic, Maple is packed with Manganese and Bamboo with silica. #MIVReveals.
@Sibberi How was distribution secured with stockists such as @Waitrose @Ocado @BootsUK and @Selfridges? #MIVReveals
Hard work and a lot of luck! Tree water is seen as a diet coconut water which is what buyers were looking for (think #sugartax). #MIVReveals
@Sibberi What type of financial and #mentoring support have you received? #MIVReveals
All our savings and a seed round. Mentoring from investors, @groceryaccel, @unileverfoundry or @vmbusiness (finalists!). #MIVReveals.
@Sibberi What would you say is your proudest #business moment so far? #MIVReveals
So many things to be proud of: @unileverfoundry award, prime time feature on @channel4, farmer's interview in the @guardian ... but the best remains spotting people casually drinking @Sibberi at the gym or on the street. #MIVReveals
@Sibberi What have been the biggest challenges of setting up your #company? #MIVReveals
Opening a business bank account, no joke! The 2nd biggest has been to get the 1st 3 pallets sorted, everything was so new to us! #MIVReveals
@Sibberi What sacrifices have you had to make to become an #entrepreneur? #MIVReveals
I left an ample city job. This sounds almost banal but this is really scary when you actually do it and the bills start piling up. #MIVReveals
@Sibberi What does the future hold? Any exciting plans we should keep an eye out for?
We are putting together a very very funny video on drinking tree water and tapping trees. Watch this space :) #MIVReveals
@Sibberi What advice would you give to other entrepreneurs looking to set up their own business?
It’s fun and satisfying, but it’s 10 times tougher than I thought. Remember everything takes 10 times longer and is 10 times more expensive. #MIVReveals
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