MIV Catch Up - Rich Pleeth, Sup

Rich Pleeth, Founder of social app ‘Sup’, joined us on Twitter for #MIVReveals on Wednesday 1st June 2016.  Sup is an innovative London based company which has created a revolutionary social networking platform that allows users to see when their friends are nearby.  We’ve all experienced those occasions when we check our social feeds and see that a friend we haven’t seen in ages was just round the corner, perhaps attending the same festival or event.  Sup app will notify you when friends are nearby, making it easy to meet up.

@supmenow Hi Rich Pleeth, thanks for joining us. Could you just explain to us what it is you do? #MIVReveals

I am the founder of social app Sup. Sup helps you see your friends around you without the creep factor of maps. #MIVReveals

@supmemow Can you tell us a little more about Sup and how it works? #MIVReveals

Sup is the first social network that actually makes you more social, get an alert when a friend is just around the corner and meet up in real life. Less time staring at your phone, more time seeing friends in real life.  #MIVReveals

@supmenow What is your #business background and what was the inspiration behind your brand?  #MIVReveals

I started my career at L’Oreal, then i was leading Chrome marketing at Google before being CMO at GetTaxi. Whilst in those roles I was travelling a huge amount and always wanted to know if any friends were around me so I could catch up with them and make a boring evening in a hotel an evening to remember. #MIVReveals

@supmenow What were the key considerations when developing your #app? #MIVReveals

There are A LOT. But if I were to pick a couple it was to ensure that we weren’t draining users’ batteries and to make it stupidly simple to use so that it becomes a part of everyone’s daily lives. #MIVReveals

@supmenow What challenges did you face in your first year of #business? #MIVReveals

We have faced so many challenges. It all starts with money as we need to pay our team so it’s all about raising enough capital to keep the company going. Then of course it’s all about growth and hiring the best talent available which is always a huge challenge. #MIVReveals

@supmenow What would you say is your proudest business moment so far? #MIVReveals

I think being featured on the app store was amazing for the team and I was so proud of what everyone had achieved. #MIVReveals

@supmenow What type of financial and #mentoring support have you received? #MIVReveals

We actually have been a little different and haven’t received any sort of support. I managed to raise our seed round from our pitch deck and did all the work with help from our lawyers. #MIVReveals

@supmenow What do you think the current environment is like for people looking to #startup a business? #MIVReveals

It’s always tough, so no one should ever say that it’s easy.  It is particularly hard at the moment with a potential Brexit, funds and angels are very nervous in deploying capital. #MIVReveals

@supmenow What does the future hold - any exciting plans we should keep an eye out for? #MIVReveals

We’ve just launched a new release so now you can tap hangout and let your nearest friends know you want to hangout. We’re also doing some big brand partnerships that we cannot wait to discuss. #MIVReveals

@supmenow Finally, if you had to give one piece of advice to an #entrepreneur looking to start up - what would it be? #MIVReveals

Be determined, you have to believe in your idea with so much passion that no one can detract from that and be so committed and determined that there is no other option than to succeed. #MIVReveals

 

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