MIV Catch Up - Digital Radish

Co-founder of Digital Radish, Renaye Edwards, joined us on Twitter for #MIVReveals on Wednesday 13th April 2016.  Digital Radish, a business-to-business marketing agency with a focus on digital and events, takes its name from the world’s “fastest growing vegetable”.  

As an insight-led marketing agency, they work as their clients’ creative business partner, specialising in helping technology and media businesses launch new products and crack new markets.  They are the second fastest growing agency in the UK, winners of a B2B Marketing Award 2015 and a top 100 UK start up.


@DigitalRadish, thanks for joining us today.  For those that don’t know could you just explain to us what it is you do? #MIVReveals

Hi @Myincventures We’re a B2B marketing comms agency, we create creative campaigns that help businesses to connect with high value buyers. #MIVReveals

@DigitalRadish Can you tell us about your background and what inspired you to start up your company? #MIVReveals

@Myincventures We get one shot in life and I want a career story to tell my children. I’m not a risk taker so leaving my job was a big deal! #MIVReveals

@DigitalRadish What were the biggest challenges when setting up your business?  #MIVReveals

@Myincventures Finding good staff that care as much as you is tricky, wrong hires can make or break service-based business. Quality is key! #MIVReveals

@DigitalRadish What makes your business unique and differentiates you from your competitors?  #MIVReveals

@Myincventures Our client-side experience means we can truly understand our clients' challenges. Going above and beyond is a given! #MIVReveals

@DigitalRadish What would you say is your proudest #business moment so far? #MIVReveals

@Myincventures Being the 2nd fasted growing UK agency, Startup100 listed and @MarketingB2B award win. We're very proud of our staff and work culture. #MIVReveals

DigitalRadish How many hours a day do you work on average? #MIVReveals

@Myincventures A typical day would be around 11 hours. #MIVReveals

@DigitalRadish What sacrifices have you had to make to become an #entrepreneur? #MIVReveals

@Myincventures None as yet! But keeping a good work/life balance is particularly difficult. #MIVReveals

@DigitalRadish What does success look like to you? #MIVReveals

Continuing to build a fantastic working environment, doing great work and of course selling for a tidy sum! #MIVReveals

@DigitalRadish What does the future hold? Any exciting plans we should keep an eye out for? #MIVReveals

@Myincventures We will continue to innovate and are looking at new and exciting ways for serving up creative content – so watch this space! #MIVReveals

@DigitalRadish Finally what advice would you give to other #entrepreneurs looking to start up a business? MIVReveals

@Myincventures Do it for the right reasons - money shouldn’t be the primary motivator. Stay focused and believe in yourself. Choose the right team! #MIVReveals

@Myincventures Thanks for talking to us this afternoon! #MIVReveals


Are you an entrepreneur with an exciting product or service?

We're on the lookout for more entrepreneurs to interview on #MIVReveals!

Do you have an exciting or exceptionally innovative business that you'd like to tell us about and share with the world?

Get in touch with us at info@miventures.co.uk!