MIV Catch Up - Rachel Verghis, goo.ey

Rachel Verghis, founder of goo.ey, joined us on Twitter for #MIVReveals on Wednesday 23rd March 2016.  Founded in 2014, goo.ey is an innovative digital phone case company inspired by art and design. The key selling point is the cases adhere strongly to surfaces like glass and mirror while being non-sticky and smooth to the touch, making them the ultimate hands free accessory.

@gooeyHQ Thanks for joining us today Rachel Verghis, could you explain to us what it is you do? #MIVReveals

I’m the CEO of goo.ey phone case that allows you to attach your device to mirror or glass for a hands free experience. #MIVReveals

@gooeyHQ Can you tell us about your background and what inspired you to set up the brand? #MIVReveals

I’m a former banker and mum and when I had my son I was looking for a business I could own and build. #MIVReveals

@gooeyHQ How did you go about setting up the company and developing your products? #MIVReveals

I had a good idea, a great investor, start up capital and a lot of research on Alibaba. #MIVReveals 

@gooeyHQ How did you arrive at the #brand name for goo.ey? #MIVReveals?

I googled sticky and it was the first thing that came up. #MIVReveals

@gooeyHQ What makes your business unique and differentiates you from your #competitors? #MIVReveals

High end designer cases that attach by suction to glass and mirror. #MIVReveals  

@gooeyHQ What have been the biggest challenges so far with starting up up your #business? #MIVReveals

Getting the product known and out there without a massive marketing budget. #MIVReveals

@gooeyHQ What type of financial and #mentoring support have you received? #MIVReveals

Good financial support but very little mentoring support. #MIVReveals

@gooeyHQ What sacrifices have you had to make to become an #entrepreneur? #MIVReveals

My life savings and time away from my son, it’s a 24hr role. #MIVReveals

@gooeyHQ We all know that juggling a business is hard work, how do you manage your time and ensure everything gets done? #MIVReveals

Extraordinary staff and a very understanding 5 year old. #MIVReveals

@gooeyHQ What would you say is your proudest #business moment so far? #MIVReveals

Launching goo.ey and having Louis (my son)! #MIVReveals


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