MIV Catch Up - Levi Young, Enclothed
Levi Young, co-founder of Enclothed - the men’s online clothing service - joined us on Twitter for #MIVReveals on Wednesday 9th March 2016.
Enclothed was launched just under two years ago and uses algorithms to assess the sartorial requirements of each customer before the in-house stylists put together a box of clothing based on the customer's size, budget and style preferences. This ‘wardrobe in a box’ is then sent to the customer, free of charge, so that he can try on the items in comfort and in his own time before purchasing. Last year, Levi and her co-founder appeared on Dragons' Den.
@Enclothed Thanks for joining us today Levi Young, could you firstly explain to us what it is you do? #MIVReveals
@Myincventures Enclothed has created the most hassle-free way for men to get great clothes, chosen specifically for them and delivered to their home. #MIVReveals
@Enclothed Can you tell us about your background and what inspired you to set up the brand? #MIVReveals
@Myincventures Before Enclothed I was in marketing and co-founder @danazingher was a technical consultant. We believe traditional shopping doesn’t work for most men. #MIVReveals
How does your men’s clothing service work? #MIVReveals
@Myincventures Men sign up at www.enclothed.co.uk. We deliver boxes of clothes in their style, size and budgets so they never have to shop again. #MIVReveals
@Enclothed What have been the biggest challenges of setting up your #business? #MIVReveals
@Myincventures Last year we appeared on #Dragonsden and saw exponential growth. Having to scale so rapidly was a huge challenge, everything needed to change. #MIVReveals
@Enclothed What type of financial and mentoring support have you received? #MIVReveals
@Myincventures We crowdfunded last year and have fantastic investors who have given us continued support. We also have management support from #KPMG and family. #MIVReveals
@Enclothed What makes your business unique and differentiates you from your competitors? #MIVReveals
@Myincventures We’re disrupting the retail market by creating a new hassle-free way to shop. It’s your very own store, with only clothes you like, sent to your door. #MIVReveals
@Enclothed How do you advertise your business? #MIVReveals
@Myincventures Digital works well for us being an online business, however, we find referrals and word of mouth can’t be beaten. #MIVReveals
@Enclothed What would you say is your proudest #business moment so far? #MIVReveals
@Myincventures When we were on @BBCDragonsDen. The overwhelming response made us realise that we are offering something people want. #MIVReveals
What does success look like to you? #MIVReveals
@Myincventures Every time a customer tells us that we’ve sent them everything they wanted and they can’t believe how easy Enclothed is, we feel success. #MIVReveals
@Enclothed what does the future hold - any exciting plans we should keep an eye out for? #MIVReveals
@Myincventures International expansion, we get asked a lot for womenswear… mobile is definitely a focus at the moment as well. #MIVReveals
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