Google Adwords Training - Bristol

If you are looking to increase the visibility of your website, Google Adwords is a highly effective tool to target potential customers. Year on year, competition on Adwords increases in terms of how competitive it is and without an effective strategy you risk spending money with little or no return.
In our jargon-free workshop, we will tell you how to create a successful search campaign and explore best practice techniques to help you get a competitive advantage.
This workshop is tailored to suit your business, so you will go away with a Google Adwords implementation plan for your business.
Who is this workshop suited to?
Digital Marketers, Directors, Managers
This workshop covers:
How does Google Adwords work?
What are dynamic search ads?
Identifying profitable keywords
Taking advantage of long-tail keywords
Tools available to for keyword research
How to integrate your PPC activity in with Google Analytics
Setting appropriate objectives and goals for your Adwords Campaigns
Understanding Ad Quality Score, and how improving quality can lower your PPC & ROI
How to increase click-through rates (CTRs) and lower costs
How to best use negative keywords to reduce wasted spend
How to best target people by the device they use
How to best target people by location
How to structure your campaigns to get cheaper clicks and better advert position
What are dynamic search ads?
What is retargeting, and how do I use it?
Testing different bid strategies
How landing pages can boost conversion rates
An introduction to Google Shopping Ads
Prerequisites for this course
No previous experience of Google Adwords is needed. Please bring your laptop, this will allow us to make the session practical and tailored to your own account.
Can’t make it to Bristol or looking for a bespoke course? We are happy to provide onsite eBay training to you and your team. Call us on 0161 3272 923 or 0751 88 39629
Please note by booking a ticket to this event, you agree to our event T & Cs ( Please read )
Date: Thursday 31 January 2019
Time: 13:30 - 17:30
Cost: 300.00
Contact Person: N/A
Phone Number: 0161 3272 923
Contact Email: ps@onlineselleruk.com