Google Adwords Training - Bristol

If you are looking to increase the visibility of your website, Google Adwords is a highly effective tool to target potential customers. Year on year, competition on Adwords increases in terms of how competitive it is and without an effective strategy you risk spending money with little or no return.

In our jargon-free workshop, we will tell you how to create a successful search campaign and explore best practice techniques to help you get a competitive advantage.

This workshop is tailored to suit your business, so you will go away with a Google Adwords implementation plan for your business.

 

Who is this workshop suited to?

Digital Marketers, Directors, Managers

This workshop covers:

How does Google Adwords work?

What are dynamic search ads?

Identifying profitable keywords

Taking advantage of long-tail keywords

Tools available to for keyword research

How to integrate your PPC activity in with Google Analytics

Setting appropriate objectives and goals for your Adwords Campaigns

Understanding Ad Quality Score, and how improving quality can lower your PPC & ROI

How to increase click-through rates (CTRs) and lower costs

How to best use negative keywords to reduce wasted spend

How to best target people by the device they use

How to best target people by location

How to structure your campaigns to get cheaper clicks and better advert position

What are dynamic search ads?

What is retargeting, and how do I use it?

Testing different bid strategies

How landing pages can boost conversion rates

An introduction to Google Shopping Ads

Prerequisites for this course

No previous experience of Google Adwords is needed. Please bring your laptop, this will allow us to make the session practical and tailored to your own account.

---

Can’t make it to Bristol or looking for a bespoke course? We are happy to provide onsite eBay training to you and your team. Call us on   0161 3272 923 or 0751 88 39629 

Please note by booking a ticket to this event, you agree to our event T & Cs ( Please read )