Online Amazon Masterclass Training Course
Amazon marketplace has brought great opportunity and growth to lots of businesses in the UK and the same can also apply to your business. This course helps you explore the untapped potential to grow your business with Amazon. In this informative session, we will share our experience of working with many successful UK Amazon sellers and will share proven methods of being successful on Amazon.
In this informative session, we will share our experience of working with many successful UK Amazon sellers and will share proven methods of being successful on Amazon.
It is a practical training course aiming to help you improve performance and expand globally. The course is tailored to suit your business needs, which gives us the chance to discuss your product and category.
At the end of the course, you will leave with a prepared, easy to follow an action plan to start and grow your business on Amazon.
If you have a vendor central account, please visit Amazon Vendor Course.
** If you are looking for Amazon Consultancy Services, please find out more here >>
Who is this workshop suited to?
New Employees, New Sellers and Startup sellers
What will you learn?
Product Listing Optimisation
• Amazon product listing optimisation best practices
• Product differentiation – bundles and multibuy
• Amazon SEO best practices
• Product reviews best practices
Fulfilment by Amazon (FBA)
• FBA costs and the process in the UK
• Fulfilment by Amazon (FBA) vs Fulfilment by Merchant (FBM)
• Seller Fulfilled Prime – pros and cons
Winning over the competition
• How to win the buy box?
• Amazon repricing – tools and strategies
• Product promotions, vouchers and lightning deals
• Product offers vs product promotions
• Advanced Keyword Research
• Sponsored Ads Setup Live Demo
• Sponsored Brands Setup Live Demo
• Product Target Ads Live Demo
• Automated vs Manual Ads
• Understanding Amazon Advertising Metrics
• Keyword Research with Google keywords planner
• Optimising your Campaigns
• 4 ways to improve your Advertising Cost of Sales (ACoS)
• Creating your own Amazon advertising plan
• Amazon Global Selling – listing your products – EU and the USA
• Amazon EFN, Pan Europe• Amazon US – FBA setup
• Multiple shipping settings – UK and international
• Localising your Amazon Listings on the international marketplace
• Minimising currency risk when you sell internationally
Building your brand with Amazon
• Amazon Enhanced Brand Content (EBC) best practice
• Amazon Store design best practices
Reporting / Analytics
• Amazon account health check
• Getting the best out of Amazon business reports
• Amazon tools for advanced sellers
New Amazon Opportunities
• Amazon Business to Business (B2B)
Creating your own Amazon growth plan