BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ddaysoftware.com//NONSGML DDay.iCal 1.0//EN
BEGIN:VEVENT
DESCRIPTION:\n\nAmazon is more often than not\, becoming a consumers first 
 port of call when completing a product search. We have seen an increasing 
 number of brands and manufacturers\, who have created a brand store on Ama
 zon\, seeing their own brand website losing importance. Amazon dominates e
 -commerce. \n\nConsumers trust Amazon for delivery\, and Amazon are ranked
  #1 for customer satisfaction. It is an obvious choice for retailers\, bra
 nds and wholesalers to leverage Amazons dominance and distribute their pro
 ducts via Amazon. \n\nAs a result of this\, Amazon is becoming a crowded m
 arketplace\, making it more difficult for new sellers to be found. This is
  where Amazon SEO and Amazon Advertising play a huge role. \n\nAmazon SEO 
 involves creating a keyword rich copy to gain visibility\, and PPC involve
 s paid advertisement. Both of them go hand in hand\, and this course helps
  you to understand how SEO and paid ads can help your products rank well i
 n search. \n\nAmazon Advertising is available for both Seller Central and 
 Vendor Central users. They are a way for sellers to buy a position at the 
 top of Amazons search\, and several other placements across the Amazon sit
 e. \n\nAs a seller\, advertising it is a fantastic opportunity to increase
  visibility and sell more products. More importantly\, Amazons sponsored a
 ds program is simple to set up and handle\, and the cost of sales can be a
 s low as 5%. \n\nIn this training course\, we will show you how to increas
 e your organic product ranking and how to get the best out of Amazon Adver
 tising. \n\n  If you are looking for anAmazon Advertising management servi
 ces\,we can help.   \n\n\n  Who is this workshop suited to?   \n\nSeller C
 entral Users\, Vendor Central Users\, Digital Marketers \n\n  Some key are
 as of the workshops are:   \n\n  Amazon Search Engine Optimisation    \nBe
 st practises for optimising product content \nAmazon SEO ranking factors \
 nAmazon product reviews best practices  \n\n  Keyword Research and Best Pr
 actices    \nFinding the right keywords for your product \nAmazon keywords
  tools \nFinding keywords that are actually ranking your products \nCompet
 itor keywords analysis \nKeyword research with Google keywords planner  \n
 \n  Getting started with advertising campaigns    \nLive Demo: Sponsored p
 roduct ads \nKeywords Types Broad\, Phrase\, Exact Match \nAutomatic Campa
 igns vs Manual Campaigns \nAmazon Product Target Ads  \n\n  Campaign Struc
 ture    \nBasic Campaign structure \nBest practices  \n\n  Advertising Rep
 orting    \nUnderstanding Amazon PPC Metrics \nUnderstanding search term a
 nd product placement reports  \n\n  Optimising Campaigns Performance    \n
 Managing Bids \nHow to go about product variations ads \nNegative keyword 
 best practices \nBid strategy to increase sales \nAnalyse search terms rep
 orts  \n\n  Amazon Advertising for Brands  Sponsored Brands    \nLive Demo
 : Sponsored Brands Ads \nA/ B Testing \nOptimising Sponsored Brands \nAnal
 yse sponsored brands reports  \n\n  Amazon Advertising for Brands  Product
  Display Ads    \nLive Demo: Product Display Ads \nA/ B Testing \nOptimisi
 ng Product Display Ads  \n\n  Amazon Bid Management Tools    \nIntroductio
 n to bid management tools \nCreating Portfolio for your products \nPortfol
 io bid strategies  \n\n  Competitor PPC Analysis    \nSpying competitor co
 nverting keywords  \n\n  Creating your own Amazon Advertising Plan   \n\n 
  Building your brand content on Amazon    \nAmazon Enhanced Brand Content 
 (EBC) and A+ best practices \nAmazon Store design best practices \nAmazon 
 store traffic analytics \nExternal Amazon store promotion  \n\n  Prerequis
 ites for this course   \n\nThis course is aimed at digital marketers\, sel
 ler central users\, vendor central users and typically delegates have expe
 rience of using Amazon in some capacity. Please bring your laptop\, this w
 ill allow us to make the session practical and tailored to your own accoun
 t. \n\n  Just a few of the fantastic organisations whove attended our prev
 ious training.   \n\n  TESTIMONIALS   \n\n| Jonathan Harrod\, Iain Smith G
 roup The course hugely informative\, filled with great technical advice an
 d it was demonstrated in a manner that was easy to understand\, Prabhat al
 ways took the time to ensure the entire group understood the topic being d
 iscussed and clearly knows how to grow a business through Amazon selling. 
 \n\n| Dave Curtis\, Fizz Experience Limited \n\nI had the pleasure of bein
 g at one of Prabhat's training sessions covering an Amazon Masterclass. Th
 e session was extremely helpful and very interactive. Prabhat's ability to
  provide practical advice for even the smallest of issues seemed never-end
 ing. I would thoroughly recommend going to one of his training sessions or
  getting him to come and support you through your company growth. \n\n| Ma
 rie Sinclair\, Tazakifoods \n\nPrabhat's Amazon training was detailed and 
 tailored to suit our needs as a business. He was extremely knowledgeable a
 nd able to answer any questions that we had throughout the training sessio
 n. As a company\, we learnt a great deal and I would not hesitate to recom
 mend his services.  \n\nCant make it to Sheffield or looking for a bespoke
  course? We are happy to provide in-house Amazon training to you and your 
 team. \n\nCall us on 0161 3272 923 or 0751 88 39629 Please note by booking
  a ticket to this event\, you agree to our eventT  Cs( Please read ) \n\n*
  Register as an Individual\, if you are not VAT registered.
DTEND:20201211T170000
DTSTAMP:20210228T092313Z
DTSTART:20201211T130000
LOCATION:
SEQUENCE:0
SUMMARY:Amazon Advertising (PPC) and SEO Training Course - Sheffield
UID:49bcece4-ad4d-4b9b-9033-9f1718523ed0
END:VEVENT
END:VCALENDAR