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DESCRIPTION:\n\nIf you are looking to increase the visibility of your websi
 te\, Google Adwords is a highly effective toolto target potential customer
 s. Year on year\, competition on Adwords increases in terms of howcompetit
 ive it is and without an effective strategy you risk spending money with l
 ittle or no return. \n\nIn our jargon-free workshop we will tell you how t
 o create a successful search campaigns andexplore best practice techniques
  to help you get a competitive advantage. \n\nThis workshop is tailored to
  suit your business\, so you will go away with a Google Adwordsimplementat
 ion plan for your business. \n\n\n Who is this workshop suited to?   \nDig
 ital Marketers\, Directors\, Managers  \n\n This workshop covers:   \nHow 
 does Google Adwords work? \nWhat are dynamic search ads? \nWhat is re-targ
 eting\, and how do I use it? \nIdentifying profitable keywords \nTaking ad
 vantage of long-tail keywords \nTools available to for keyword research \n
 How landing pages can boost conversion rates \nHow to integrate your PPC a
 ctivity in with Google Analytics \nSet Key Performance Indicators to measu
 re performance \nSetting appropriate objectives and goals for your Adwords
  Campaigns \nUnderstanding Ad Quality Score\, and how improving quality ca
 n lower your PPC  ROI \nHow to increase click-through rates (CTRs) and low
 er costs \nExploring bid strategy  selecting the right bidding strategy fo
 r your campaign  \n\n TESTIMONIALS  \n\n| Sophie Carefull\, Blue Badge Com
 pany \n\nPrabhats Google AdWords course was really informative and helpful
 \, his explanations were clear and he gave comprehensive answers to all of
  our questions\, using real-life examples to demonstrate these were possib
 le\, which I found very useful. The course was great value for money and P
 rabhat has been in touch since to see if I need any more help with my PPC 
 campaigns\, again addressing my queries promptly. Id definitely recommend 
 working with him if youre finding your feet with digital marketing \n\n| M
 ichelle Mossford\, Ableworld UK Ltd \n\nMyself and my colleague were very 
 lucky to receive one-to-one\, structured PPC training. I would recommend h
 im to anyone wanting to know more regarding Online Marketing! \n\n| Andrea
  Omar\, Medi UK (Lifestyle) Ltd \n\nAt the start of the training session I
  had little knowledge or understanding of the PPC project that my company 
 has embarked upon with Google Ads. With Prabhats clear explanation and ove
 rview (tailored to my knowledge level) he adeptly walked me through the to
 ols and mechanics of a PPC ad campaign. Although there is so much more to 
 get to grips with in the coming weeks and months\, Prabhat shared insights
  and knowledge to put me on the right road for this project\, along with s
 ome great suggestions for continuous learning. I felt I could ask even the
  most basic of questions at any time. \n\nPrabhat is a very approachable\,
  patient and expert trainer. \n\n Prerequisites for this course  \n\nNo pr
 eviousexperience of Google Adwords is needed. Please bring your laptop\, t
 his will allow us to make the session practical and tailored to your own a
 ccount.  \n\nCant make it to Manchesteror looking for a bespoke course? We
  are happy to provide onsite eBaytraining to you and your team. Call us on
   029 2236 2596 or0751 88 39629
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SUMMARY:Google Adwords PPC Training - Manchester
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