Google Adwords PPC Training - Manchester

If you are looking to increase the visibility of your website, Google Adwords is a highly effective tool to target potential customers. Year on year, competition on Adwords increases in terms of how competitive it is and without an effective strategy you risk spending money with little or no return.

In our jargon-free workshop we will tell you how to create a successful search campaigns and explore best practice techniques to help you get a competitive advantage.

This workshop is tailored to suit your business, so you will go away with a Google Adwords implementation plan for your business.


Who is this workshop suited to?

  • Digital Marketers, Directors, Managers

This workshop covers: 

  • How does Google Adwords work?
  • What are dynamic search ads?
  • What is re-targeting, and how do I use it?
  • Identifying profitable keywords
  • Taking advantage of long-tail keywords
  • Tools available to for keyword research
  • How landing pages can boost conversion rates
  • How to integrate your PPC activity in with Google Analytics
  • Set Key Performance Indicators to measure performance
  • Setting appropriate objectives and goals for your Adwords Campaigns
  • Understanding Ad Quality Score, and how improving quality can lower your PPC & ROI
  • How to increase click-through rates (CTRs) and lower costs
  • Exploring bid strategy & selecting the right bidding strategy for your campaign


| Sophie Carefull, Blue Badge Company

Prabhat’s Google AdWords course was really informative and helpful, his explanations were clear and he gave comprehensive answers to all of our questions, using real-life examples to demonstrate these were possible, which I found very useful. The course was great value for money and Prabhat has been in touch since to see if I need any more help with my PPC campaigns, again addressing my queries promptly. I’d definitely recommend working with him if you’re finding your feet with digital marketing

| Michelle Mossford, Ableworld UK Ltd

Myself and my colleague were very lucky to receive one-to-one, structured PPC training. I would recommend him to anyone wanting to know more regarding Online Marketing!

| Andrea Omar, Medi UK (Lifestyle) Ltd

At the start of the training session I had little knowledge or understanding of the PPC project that my company has embarked upon with Google Ads. With Prabhat’s clear explanation and overview (tailored to my knowledge level) he adeptly walked me through the tools and mechanics of a PPC ad campaign. Although there is so much more to get to grips with in the coming weeks and months, Prabhat shared insights and knowledge to put me on the right road for this project, along with some great suggestions for continuous learning. I felt I could ask even the most basic of questions at any time.

Prabhat is a very approachable, patient and expert trainer.

Prerequisites for this course

No previous experience of Google Adwords is needed. Please bring your laptop, this will allow us to make the  session practical and tailored to your own account.

Can’t make it to Manchester or looking for a bespoke course? We are happy to provide onsite eBay training to you and your team. Call us on   029 2236 2596  or 0751 88 39629 

Date: Friday 06 December 2019

Time: 13:00 - 17:00

Cost: 195.00

Contact Person: N/A

Phone Number: 0161 3272 923

Contact Email: